Fred Hurley

Fred Hurley is a Senior Product Manager at Pinnacle 21 by Certara, where he leads the product vision and roadmap for CRF Creator, a new P21E feature set currently in planning and early development. In this role, Fred is focused on grounding the product strategy in extensive research, customer interviews, and user feedback to ensure the tool is built around real-world clinical data needs from the start. He works closely with cross-functional teams to translate insights from sponsors, CROs, and data professionals into a thoughtful, standards-aware roadmap. With a strong commitment to user-centered design and upstream data quality, Fred aims to create solutions that simplify CRF design while supporting downstream efficiency and compliance. Known for his collaborative and deliberate approach, Fred brings clarity and structure to building innovative products from concept to reality.