Certainty 2025: Model Informed Drug Development at Scale
Building on the successful Certainty events around the globe in 2024, this year’s focus is how the model informed drug development community is scaling its efforts and impacts around the globe. At Certainty 2025 we are highlighting the latest science, technologies, case studies and value that MIDD is delivering across the industry. This year we have added a development and preclinical focused track that highlights data flows and insights from lead optimization through the preclinical phase.
our schedule
Welcome & Opening Remarks
Hear industry and Certara updates, capabilities, and strategies to further deliver scientific value and faster insights to companies bringing novel therapies to market.Â
Keynote Presentation: A Journey of Advocacy, Innovation, and Leadership in Biotech
John Crowley’s story is one of relentless determination, personal sacrifice, and transformative impact. As a father of children diagnosed with the rare and life-threatening Pompe disease, John’s mission to find a cure led him from patient advocacy to the forefront of the biotech industry. His extraordinary journey—chronicled in books and films—has shaped not only his career but also the trajectory of drug development for rare diseases.
Now, as CEO of BIO, John champions innovation across the biotech landscape, ensuring a future where science and policy align to drive breakthrough therapies. In this compelling keynote, John will share how his personal story became a catalyst for change, the lessons he’s learned as a biotech executive, and his vision for the industry’s future.
Speaker: John Crowley, CEO, BIO
Transforming Perspectives - Embracing a new drug development paradigm
As the technology and strategies of MIDD frameworks have evolved, so have their corresponding outcomes and insights. This session showcases the impact of both technology and processes that shaping teams, functions and the development lifecycle.
Adopting a PBPK Mindset
By moving away from traditional methods and embracing mechanistic modeling, PBPK has provided a framework for predicting complex DDIs with greater accuracy and insight. This approach has fostered a collaborative mindset, encouraging continuous learning and innovation and a shift from empirical data to rational, model-based predictions.
Speaker: Gemma Louise Dickinson, PhD, Eli Lilly and Company
Better Precision in Preclinical
Predictive insights driven by modeling and simulation are becoming a larger part of preclincial research.
This session shares how data connectivity, AI enabled insights and modeling are converging to a new preclinical paradigm.
Speaker: Julie Frearson, PhD, Senior Vice President & Chief Scientific Officer, Charles River Laboratories
Break and Demo Bar

The Certara Platform: Advanced Technology to Increase Certainty in Drug Discovery and Development
As the landscape of drug development evolves, so does the need for smarter, more connected solutions that accelerate discovery, enhance decision-making, and streamline clinical workflows. In this session, the Certara product and technology leaders will unveil the future of our product ecosystem—designed to harness the power of AI and automation to drive breakthrough efficiencies across the drug development lifecycle.
Key highlights in this session include:
- AI-Enabled Drug Discovery and Development – Explore how Certara. AI is accelerating insight generation, reducing data silos and increase automation of critical workflows throughout discovery and development
- A New Era for Quantitative Systems Pharmacology – An early view into our AI-enabled QSP platform supports advanced predictions and simulations, transforming how we understand drug interactions and optimize development strategies.
- Automating Clinical Data Flow– See how our latest scientific data platforms enhance workflow automation, improve data connectivity, validation and streamline analysis processes—allowing clinical teams to focus on insights rather than inefficiencies.
Speakers:
Chris Bouton, PhD, SVP & Head of AI, Certara
Joshua Apgar, PhD, VP, Head of QSP Software, Certara
Martin Snyder, President, Certara Data Sciences
Networking Lunch and Demo Bar

Track 1: Seeing Further in Discovery and Non-Clinical Research
Track 2: Latest Advances in MIDD: Insights, Examples and Perspectives
Track 3: Clinical Data Flow for Faster Analysis and Submission
Track 4: Drug Development and Regulatory Strategy
Location: The Broad Hub
1:30pm to 2:15pm - Informatizing the DMTA Cycle
Presenters: David Lowis, DPhil, Executive Director, Scientific Informatics, Certara;Â Adrian Stevens, PhD, Chief Product Officer, Chemaxon, Xin Zhang, Senior Director of Cheminformatics and Platform Integration, Cellarity
The four stages of the Design-Make-Test-Analyze cycle in discovery are deeply interconnected. Insights from Structure Activity Relationships uncovered in the Analyze stage drive iteration of Design. Design must look ahead to chemical inventory to prioritize which compounds to Make. All the while, scientists need to monitor Test results so they can continue Analysis.
Informatizing the DMTA cycle—that is, ensuring the standardization, accessibility, and connectivity of data within and between these stages—can accelerate the pace of discovery. In this session, the scientific leaders of D360 and Chemaxon will explain how Certara’s solutions are leading the way to informatics that close gaps in the DMTA cycle, freeing scientists to focus on promising leads, not data logistics.
2:15 - 2:45 - Deep Learning in Discovery
Presenter: Sean McGee, MS, Director of Product, Certara.AI, Certara
GPTs and machine learning are poised to accelerate and inform the DMTA cycle. From automating the discovery of compound data in files, lab reports, and more with optical structure recognition, to simplifying the building and maintenance of property prediction models, AI will guide your identification of more promising leads.
Examine these and other concrete applications with Sean McGee, MS, Director of Product, Certara.AI.
2:45-3:00 - From Chemical Structure to PBPK
Presenter: Iain Gardner, PhD, VP, Head of Translational DMPK Services, Certara
Could a SMILES string alone help us predict pharmacokinetics? Equipped with the right PhysChem property predictors and an in silico model of PK, discovery and translational scientists can now look ahead to animal and human ADME from the earliest stage of compound design. Explore the existing tools and what’s on the horizon with Iain Garder, PhD, Sr. Scientific Advisor and Head of Translational Science.
Location: The Pavilion Hub East
1:30-1:45 Welcome, Goals, and Session Overview
Piet van der Graaf, PharmD, PhD, Senior Vice President, Quantitative Systems Pharmacology
MIDD has become a continuum of various modeling approaches impacting decisions throughout the drug development life cycle. Organizations are looking to optimize resources and industrializing MIDD has a role to play in optimizing processes. This track shares different approaches across the MIDD spectrum highlighting how strategy, expertise, technology and insights together deliver value for development organizations large and small.
1:45 – 2:00 Evolving regulatory landscape for MIDD – Impact of the draft ICH M15 guidance
Rik de Greef, MSc, Senior Vice President, Global Quantitative Sciences Services, Certara Drug Development Solutions
The recent draft ICH M15 guidance for MIDD outlines the regulatory expectations for use of MIDD throughout program lifecycles. What does this mean for your program? We will discuss the importance of Regulatory Interaction, Model Evaluation, Model Analysis Reporting, and Documentation for regulatory interactions and submissions.
2:00 – 2:30 Leveraging QSP and PBPK Modeling to Guide Development Strategy
Amitava Mitra, Executive Director Clinical Pharmacology, Kura Oncology
Mechanistic modeling approaches, including Quantitative Systems Pharmacology (QSP) and Physiologically-Based Pharmacokinetic (PBPK) modeling, offer valuable tools for dose guidance in novel combination oncology therapies. By integrating pharmacokinetics, pharmacodynamics, and tumor biology, these models enable the prediction of optimal dosing regimens, minimizing toxicity while maximizing therapeutic efficacy. This talk will present case studies demonstrating how QSP and PBPK modeling inform dose selection and support clinical decision-making in the development of innovative cancer treatments.
2:30 – 3:00 Regulatory experience with PBPK in DDI evaluation of a novel TROP2-directed antibody-drug conjugate, datopotamab deruxtecan
Akiko Watanabe, Director, Daiichi Sankyo
Physiologically based pharmacokinetic (PBPK) modeling has proven instrumental in assessing drug-drug interaction (DDI) risks for antibody-drug conjugates (ADCs) sharing the same cytotoxic payload. By integrating preclinical and clinical data, PBPK models can predict the pharmacokinetics of the released payload, enabling the evaluation of potential DDIs without the need for dedicated clinical trials.
Location: The Forum
1:30-2:00 Increasing Productivity of Pharma R&D by Breaking Down Data Silos
Presenter: Martin Snyder, President, Certara Data Science Software
Low incoming data quality is the top pain point for pharmaceutical companies when testing and researching new drugs. This problem is only getting worse because the amount of raw data collected during clinical research is exploding. Incoming data – from automatic collection like smart watches to self-assessments to medical imaging – is all being produced and delivered by different sources, causing a unification problem. Creating a coherent data stream from all the noise drastically slows down the pharma R&D process, but it is a necessary step before researchers can get to the analytics stage. Martin Snyder will break down the problem and how the industry can address it by validating data early and often, creating data transfer agreements between vendors and sponsors, and breaking down barriers that prevent the free flow of data between stakeholders.
2:00-2:45 Optimizing Clinical Metadata Management: Sponsor Benefits of Pinnacle 21 Enterprise CMDR for Statistical Programming
Presenters: Himaja Surapaneni, MS, Principal Statistical Programmer, SDTM SME, Alnylam Pharmaceuticals ; Radhika Kale, MS, Associate Director, Statistical Programming Standards, Alnylam Pharmaceuticals; Andy Illidge, Director Technical Solutions, Data Science, Statistics and Epidemiology, Alnylam Pharmaceuticals
The implementation of Pinnacle 21 Enterprise (P21E) Clinical Metadata Repository (CMDR) provides significant advantages for sponsors in managing clinical study metadata, particularly in the realm of data standards and statistical programming. CMDR centralizes metadata specifications, ensuring consistency across studies and improving traceability, version control, and governance of standard definitions. By streamlining specification management, sponsors can enhance compliance with CDISC standards while reducing inefficiencies in study setup and execution. The repository enables seamless updates to metadata, mitigating risks associated with version discrepancies and ensuring alignment with regulatory expectations.
CMDR’s API integration capabilities enhance automation and interoperability across statistical programming environments. By leveraging APIs, sponsors can access metadata directly using SAS, R, or other statistical software and use that metadata in dataset generation. The ability to programmatically interact with CMDR empowers sponsors to maintain high data integrity while expediting analysis and submission timelines, ultimately driving operational efficiencies in clinical trial execution.
This presentation primarily focuses on the sponsor-developed processes using Specification Management functionality for the development of SDTM and CT Custom Standard Specs, metadata governance, and API Integration for use in SDTM macros.
Location: The Pavilion Hub West
1:30pm-2:05pm | Navigating Evolving Expectations and the Totality of Evidence
Presenters: Fran Brown, PhD, Global Head of Drug Development Science, Certara; Geoff Fatzinger, PhD, Vice President, Regulatory Strategy, Certara
Regulatory agencies are increasingly emphasizing a Totality of Evidence (ToE) approach in drug development, shaping expectations for data integration and submission strategies. This session will provide an overview of recent guidance documents and policies that incorporate ToE principles, highlighting their implications for development strategy. Attendees will gain key insights into how these evolving regulatory expectations influence study design, evidence generation, and approval pathways, ensuring a more informed and strategic approach to drug development.
2:05pm-2:35pm | A Transformative Approach to Drug Development
Presenters: Noopur Singh Vice President, Marketing & Patient Affairs, Xentria; Tom Matthews, Vice President, Clinical Development , Xentria; Elliot Offman, BSc Pharm, MSc, PhD, Vice President, Clinical Pharmacology & Translational Medicine, Certara
In rare disease drug development, the limited patient population and ethical constraints often require a shift from traditional clinical trial paradigms to a more integrated approach—leveraging the totality of evidence. This session explores how translational research bridges preclinical insights with clinical application by incorporating diverse data sources, including in silico modeling, real-world evidence, and biomarker-driven strategies. Experts will examine how modeling and simulation informed dose selection, how non-traditional endpoints guided regulatory interactions, and how a learn-and-confirm framework streamlined development. Through the case study of XTMAB-16 for pulmonary sarcoidosis, panelists will discuss the challenges and opportunities of this approach, providing actionable insights for organizations navigating the complexities of rare disease drug development.
2:35-3:00pm | Leveraging Non-Traditional Data for Regulatory Success in Rare Disease Drug Development
Presenters: Jon Monteleone, Executive Director, Clinical Pharmacology & Safety Sciences, CPQP Lead for Approved Complement Medicines & LCM, Alexion, AstraZeneca Rare Disease Unit; Rajesh Krishna, PhD, Distinguished Scientist, Global Head of Certara Centers of Excellence
In rare disease drug development, the limited availability of traditional clinical data presents a unique challenge. This session explores how non-traditional data sources—such as real-world evidence, modeling and simulation, and patient registries—can be leveraged to drive regulatory success. Through a compelling case study, we will demonstrate how these innovative approaches played a pivotal role in achieving key development milestones and securing regulatory approval. Join us to discover how harnessing unconventional data can accelerate drug development and improve outcomes for patients with rare diseases.
Networking Break
Track 1: Seeing Further in Discovery and Non-Clinical Research
Track 2: Latest Advances in MIDD: Insights, Examples and Perspectives
Track 3: Clinical Data Flow for Faster Analysis and Submission
Track 4: Drug Development and Regulatory Strategy
Location: The Broad Hub
3:30pm to 4:15pm - In Silico Roads to Safety
Presenter: Will Redfern, PhD, Vice President, Quantitative Systems Toxicology and Safety
Small molecule discovery projects need to minimize safety-related attrition. By using Quantitative Structure-Activity Relationship (QSAR) models, this can start at the beginning of the discovery phase when medicinal chemists are considering what compounds to make. As a project progresses and finds compounds of interest, in silico tools to assess safety using in vitro assay data can help project teams identify and design away from safety hazards. Finally, risk assessments made using data from regulatory safety studies on the candidate drug can be enhanced using in silico tools. Dr. Will Redfern will share Certara’s current and planned products designed to address each of these aspects of non-clinical safety, with particular focus on off-target effects, models for predicting drug-induced liver injury, and assessing risk of QT prolongation.
4:15 - 5:00 - Visualizing Nonclinical Data in SEND Format and Beyond
Presenter: Joyce Zandee, Vice President, Product Management
During the conduct of non-clinical studies, researchers collect empirical data to further characterize a compound’s safety profile. But the volume and dimensionality of that data – thousands of data points across lab measures, histopathology findings, clinical observations, exposure measures, and more – can make the identification of safety signals challenging. Visualizing non-clinical data within and across studies can help scientists extract intelligence from ongoing and completed nonclinical studies. Joyce Zandee, Vice President of Product Management, will demonstrate how SEND Explorer helps teams proceed to first-in-human dosing with more confidence and efficiently make data-driven decisions about compound safety.
Location: The Pavilion Hub East
3:30 – 4:15 Challenges in Finding the Recommended Phase II Dosing
Moderator: Rik de Greef, MSc, Senior Vice President, Global Quantitative Sciences Services, Certara Drug Development Solutions
Presenters: Pavan Vaddady, Executive Director, Immuno/Oncology, Merck & Co, Amal Ayyoub, PhD, Director of Clinical Pharmacology & Pharmacometrics, AstraZeneca, Mirjam Trame, PharmD, PhD, VP, Certara Drug Development Solutions, Head of Pharmacometrics USA – Division II, Adekemi Taylor, PhD, Vice President, Consulting, Certara; Brenda Cirincione, PhD, Head of Clinical Pharmacology, Neuroma Therapeutics
A panel of industry leaders will discuss the complexities inherent in determining recommended Phase II doses for new therapeutics, such as maximum tolerated dose (MTD) approaches, the necessity of integrating efficacy data early in dose-finding studies, and the importance of innovative trial designs and modeling techniques to refine dose selection processes.
4:15 – 5:00 Novel Approaches in MIDD
Moderator: Mirjam Trame, PharmD, PhD, VP, Certara Drug Development Solutions, Head of Pharmacometrics USA – Division II
Panelists:Â Mark Sale, MD, Vice President, Integrated Drug Development, Certara; Nikhil Pillai, Principal Scientist, Sanofi; Matt Zierhut, PhD MBA, Vice President, MBMA Capability Lead, Certara Drug Development Solutions; Lindsay Clegg, PhD, Group Director of Clinical Pharmacology & Pharmacometrics, AstraZeneca; Dr. Pegy Foteinou, Senior Director, Bristol-Myers Squibb; Birgit Schoeberl, PhD, Global Head of Modeling and Simulation and Data Science, Novartis
Explore innovative applications of Model-Informed Drug Development (MIDD) including a focus on empirical approaches such as machine learning (ML) for model selection and pharmacokinetics. Learn how statistical, "top down" models when juxtaposed with mechanistic, "bottom up" models gain deeper insights than one alone
Location: The Forum
3:30-4:00 Challenges in Representing Real-world Data in CDISC SDTM
Nabil Daoud, BS, MA, Director, Data Science, American Thrombosis and Hemostasis Network (ATHN)
Leveraging real-world data (RWD) and real-world evidence (RWE) to support postmarket safety and label expansion of approved drugs is an emerging opportunity. ATHN has a history of collecting RWD on safety and effectiveness of treatments for rare blood disorders through a national registry and multi-center studies. We work with partners across the rare blood disorder community and our data collection methods reflect the objectives of individual projects. We have been working with Certara over the last year to convert our data into Study Data Tabulation Model (SDTM) datasets ready for submission to regulatory agencies. The methodical approach to data mapping has taught us important lessons about the SDTM data model and the importance of a methodical approach to data mapping. We are proud to have already prepared two submissions from our two different data sources, our national registry and one of our observational studies, and are continuing to build our capabilities in transforming our data. We know that transforming RWD is going to continue to grow as an essential capability for us and we hope to share some of our lessons learned to support others in building their capabilities.
4:00-4:30 What is ADNCA and Why It Matters
Presenters: Alexia DiQuinzio, Certara Consulting Scientist, and Jeffrey Abolafia, Director of Product Innovation
ADNCA is a CDISC-compliant ADaM dataset designed specifically for Non-Compartmental Analysis (NCA). This session will provide an overview of the structure, purpose, and value of the ADNCA dataset within regulatory submissions and standardized workflows. We’ll also explore how ADNCA serves as the key input for NCA in tools like Phoenix and other validated workflows, enabling seamless, reproducible, and compliant analysis. Learn how ADNCA supports traceability, consistency, and transparency in pharmacokinetic analyses, and why it's becoming an essential component in modern clinical data standards.
4:30-5:00 Panel Discussion: Streamlining Clinical Data Flow for Speed and Accuracy
Moderator:Â Fred Mahakian, Senior Director of Product, Certara
Panelists:Â Jeffrey Abolafia, PhD, Director of Product Innovation, Certara; Clive Rich, PhD., Director, CS4 Consulting Ltd; Adekemi Taylor, PhD, Vice President, Consulting, Certara
In this engaging panel discussion, experts will share real-world strategies for improving the flow of clinical data—from initial data capture to analysis, reporting, and downstream applications. As clinical development timelines tighten, optimizing data flow is critical for maintaining both speed and data quality. The panel will explore practical approaches to streamline data handling, reduce manual effort, and ensure data integrity across diverse systems.
Location: The Pavilion Hub West
3:30-4:30pm | Leveraging Pivotal and Real-World Evidence for Regulatory Decisions
Presenters: Olivier Luttringer, PhD, Distinguished Scientist, Certara; Ananth Kadambi, PhD, VP, Real World Evidence & Modeling Solutions, Certara
The potential of real-world evidence (RWE) to inform regulatory decision-making.
In light of recent regulatory interest in RWE to inform decision-making, a previously described framework (Franklin JM et al. 2019) has shown potential applications of RWE in this context for four main applications: support of primary approval, label extensions to new populations or indications, surrogate biomarkers validation, and facilitating rapid response to questions related to safety. While still relatively sparse, a fair number of case studies have already been published that highlight success stories in these areas.
This moderated session will include speakers from industry and academia that describe examples of success stories within this framework, highlighting specific situations (e.g., rare diseases, oncology in which RWE is an essential component of a strong evidence-based argument to regulators.
4:30pm-5:00pm | Shaping Regulatory Submissions: The Impact of Diverse Data on Approval Strategies
Presenters: Steve Sibley, BS, MS, Vice President Regulatory Strategy, Certara Drug Development Solutions
As regulatory agencies increasingly accept diverse data sources to support drug approvals, submission strategies must evolve to effectively integrate pivotal trial data, real-world evidence, and other critical insights. This session will examine how the growing emphasis on a Totality of Evidence approach influences both the strategy and content of regulatory submissions. Experts will discuss key considerations, challenges, and best practices for leveraging diverse data to strengthen submissions and enhance regulatory success.
Scientific Curiosity to Industrial Necessity: The Global Impact of MIDD
This session will explore the evolving regulatory landscape and highlight real-world case studies that have shaped decision-making on a global scale. One of the most compelling recent successes comes from global health, where modeling and simulation played a pivotal role in ensuring the safety of a medicine for underserved populations. Join us to discuss the key trends, challenges, and strategies for successfully navigating regulatory interactions in an era where MIDD is transforming drug development.
Closing remarks
Demo Bar and Cocktail reception at Convene

Customer Appreciation Dinner at Harp & Crown
Welcome
How AI is Transforming Drug Development
The integration of Artificial Intelligence (AI) into MIDD doesn’t replace traditional methods but enhances them. AI accelerates model development by enriching data and providing more accurate validation. Certara experts will demonstrate how AI, including machine learning, is transforming MIDD into a faster and more powerful tool for decision-making in drug development.
Key topics include the application of deep learning in drug discovery, GPTs for validating QSP models that establish therapeutic potential, the use of machine learning in efficacy and safety analysis across diverse populations, and the evolving regulatory perspectives on AI’s role in evidence generation. Join us to explore how AI is streamlining the development of clinically relevant medicines, breaking down barriers, and enhancing our ability to bring new treatments to patients.
Moderator: Leif E. Pedersen, President, Chief Commercial Officer
Panelists:
Piet van der Graaf, PharmD, PhD, Senior Vice President, Quantitative Systems Pharmacology, Certara
Fran Brown, PhD, Senior Vice President, Certara Drug Development Solutions
Chris Bouton, PhD, SVP & Head of AI, Certara
Network and Demo Bar

Breakouts Tracks
Navigating Early Development: Ensuring Strong Foundations
P21 User Group Meeting
Phoenix User Group Meeting
PBPK Real World Applications Workshop
GenAI in Document CreationÂ
Location: The Pavilion Hub East
10:30-11:00 Laying the Foundation for Early Development Success
Kevin Hershberger, BPharm, MBA, Vice President Nonclinical Development Sciences, Certara
Gain insights into the financial, timeline, and attrition challenges in drug development—and how leveraging modeling, simulation, and regulatory expertise enables strategic decision-making to de-risk and accelerate development for long-term program sustainability.
11:00-11:30 Commercial Considerations for Early Development – Setting the DestinationÂ
Patrick Smith, PharmD, SVP, Translational Science, Certara
Discover how early development decisions—guided by Model-Informed Drug Development (MIDD)—can align scientific innovation with commercial goals, enhance regulatory and investor strategies, and ultimately set the course for long-term success in a competitive biotech landscape.
11:30-12:00 Securing Biotech Investment: Strategies for SuccessÂ
Colin Callaghan, BPharm, MBA, Senior Director, R&D Program Leadership, Certara
Explore how strategic decision-making, grounded in modeling, regulatory insight, and data-driven planning, helps biotechs navigate funding challenges, build credibility, align resources, and attract partners to de-risk development and drive long-term success.
Location: The Forum
10:30 - 10:50 - Roadmap & Vision with Erin Erginer, Senior Director of Product
A strategic look at the unified product roadmap across Pinnacle 21 and ryze. Erin will highlight upcoming innovations, including a new Rules Editor for customizable validation, enhanced Metadata Repository (MDR) capabilities, and support for mapping specifications to streamline dataset standardization. The session will also cover improvements to data exchange, foundational platform enhancements, and the broader vision for an integrated ecosystem designed to accelerate submission readiness and data quality.
10:50 - 11:10 - Clinical Metadata Repository with Trevor Mankus, Senior Product Manager
Programmatically extract metadata from within your validation environment, from study level specifications to broader organizational-level metadata like as Standards and Terminologies. The metadata retrieved includes datasets, variables, value level, codelists, terms, methods, comments, and even Analysis Results Metadata (ARM) for ADaM studies. These objects can then be incorporated into the programming process, such as setting up attributes for variables, assigning dataset labels, establishing key variables, and pairing coded and decoded values. This presentation will detail how to access the Pinnacle 21 Enterprise REST API and discuss best practices on implementation within the data standardization process. It will also cover the various options for export file formats as well as provide examples for practical use of metadata to ensure automating metadata retrieval is a breeze.
11:10 - 11:30 - Mapping Specs with Amy Garrett, Senior Product Manager
In version 6.3 of P21E, users can now manage SDTM mapping specifications directly within the platform. This enhanced capability builds on the existing standard/define.xml spec, allowing users to extend templates with company-specific columns, incorporate reference data, and view aggregated source metadata to identify unmapped elements. Source metadata remains synchronized with the mapping spec, enabling true bi-directional mapping—from source to target and vice versa. These improvements are fully accessible via existing APIs, streamlining integration and automation across the clinical data pipeline.
11:30-12:00 - All Hands In: Developing Pfizer's Custom Issue Metadata
Valerie Cadorett, MPH, Senior Associate, Statistical Data Sciences Process Lead, Pfizer
Issue resolution can be time consuming for data management and programming teams, since setting the actual source values could be different than the Pinnacle 21 Enterprise (P21E) defaulted values. At Pfizer, concerns were raised at quarterly cross-functional subject matter expert (SME) meetings regarding workload of P21E validation and the assignment of issues to data management colleagues to review directly in P21E.
P21E allows organizations to create Custom Issue Metadata, which includes fix tips, explanations, and default statuses and sources. These capabilities offered Pfizer the option to set company recommended default values based on internal approaches and leverage past successes and lessons learned, streamlining the validation process.
This presentation will focus on the journey Pfizer took to build a P21E Custom Issue Metadata by developing sponsor recommended source and status values for more than 700 Rule Ids for SDTM and Define-XML standards. To achieve this, close collaboration and alignment was needed among multiple teams – data management, study programmers from each therapeutic area, SDTM standards, and submissions.
To create a superset of Rule IDs to use in the Custom Issue Metadata, multiple Rule IDs sources were joined. These sources included an existing small set of Custom Issue Metadata, downloaded versions of the Rules tab for SDTMIG v3.2, v3.3, Define-XML standards from P21E, and two study validation reports for each of the SDTMIG standards.
Location: The Broad Hub East
Morning Theme
Advancing with Phoenix: Innovation, Automation, and AI Integration
Join us for a comprehensive look at the present and future of Phoenix and a forward-looking discussion on how Phoenix is integrating innovation to empower users and accelerate results.
10:30-11:00 Product Overview, Vision, and Roadmap
Fred Mahakian, Sr. Director Product, Phoenix Portfolio
This session offers a present- and forward-looking view of the Phoenix Platform, focusing on its long-term vision and strategic roadmap. Following an exploration of what's next in Phoenix 8.6, we’ll share how the product is being reimagined to meet emerging needs, modernize its foundation, and support future innovation—while staying true to its core strengths.
With decades of legacy behind it, Phoenix is entering a new phase of evolution. Join us to see where Phoenix is now, where it's headed, headed and how we’re preparing it for what’s next.
11:00-11:30 Streamlining TFL Production in Phoenix Cloud
This session introduces the Phoenix Cloud TFL module—a purpose-built solution for scientific data visualization and analysis in life sciences. Designed to complement the desktop Phoenix environment, the module enables high-quality, submission-ready tables, figures, and listings in a modern cloud-native platform. We’ll explore how this new capability supports the unique needs of clinical teams, enhances scientific communication, and reflects our broader vision for the future of data visualization in regulated research.
11:30 - 12:00 The Growing Role of Artificial Intelligence in Pharmacometrics
Explore how AI is already enhancing PK report generation and paving the way for smarter, faster modeling and analysis.
Location: The Pavilion Hub West
PBPK Real World Applications Workshop
This workshop will provide an in-depth exploration of Physiologically Based Pharmacokinetic (PBPK) modeling and its critical applications across various stages of drug development. Gain insights from industry leaders on the most recent advancements in PBPK applications, including drug-drug interaction (DDI) assessment, formulation development, label claim support, and more.
Facilitator:
Dr. Hannah Jones, SVP, PBPK Consultancy Services, Certara
Featured Topics and Speakers:
- Dr. Hannah Jones, SVP, PBPK Consultancy Services, Certara
From Discovery to Approval: Real-World Applications of PBPK Modelling - Dr. Jennypher Mudunuru, Associate Director – Global DMPK Modeling, GSK
PBPK Modeling in Navigating Complex ADC Pharmacokinetics: Real-World Applications in Tailoring ADC Therapy to Special Populations
- Dr. Karen Rowland Yeo, SVP, Client and Regulatory Strategy, Certara
Advancing inclusive healthcare through PBPK modelling: predicting the impact of CYP genotypes and enzyme ontogenies on infant exposures of venlafaxine and its active metabolite O-desmethylvenlafaxine in lactation
Location: The Broad Hub West
Generative AI is revolutionizing how we approach the development of regulatory documents. In fact, writers leveraging this technology report productivity increases of 40% or higher while potentially more importantly reporting higher quality writing overall. Â
But inadequate change management can put all of these benefits out of reach. Teams need to understand where GenAI belongs, where it doesn’t, and the scope of documents it can help power. In this track, experts from Certara will cover:Â
- Best practices for organization change management in GenAI for regulatory writing
- How to create and govern prompts for accurate content generation
- GenAI applications beyond the CSR and other late clinical documents, including CMC, PK report analysis, labeling, and more Â
Speakers:
Nick Brown, Director, Global Portfolio Leader for Certara.AI
Demetrius Carter, MBA, Senior Vice President, Regulatory Services
Lunch and Demo Bar

Breakouts Tracks Continued
Navigating Early Development: Ensuring Strong Foundations
P21 User Group Meeting
Phoenix User Group Meeting
PBPK Real World Applications Workshop
Location: The Pavilion Hub East
1:00-2:00 Designing a High-Value Drug Development Program: From Concept to First-in-Human
Patrick Smith, PharmD, SVP, Translational Science, Certara; Tong Zhu, PhD, FCP, VP, Global Head, Clinical Pharmacology & Translational Medicine, Certara;Â Elliot Offman, BSc Pharm, MSc, PhD, Vice President, Clinical Pharmacology & Translational Medicine, Certara
Learn how to leverage advanced modeling, biomarkers, and real-time PK/PD modeling to guide early decisions, design effective first-in-human studies, and enhance clinical success through adaptive, data-driven approaches.
2:00-3:00 What’s Next? Designing a Data-Driven Path to Phase 2 and Beyond
Rik de Greef, MSc, Senior Vice President, Global Quantitative Sciences Services; Matt Zierhut, PhD MBA, Vice President, MBMA Capability Lead; Olivier Luttringer, PhD, Distinguished Scientist, Certara; Thomas Peppard, MS, Senior Director, Biostatistics, Certara; Kel L. Sheldon, PhD, Director of Medical Affairs at RedHill Biopharma, RedHill Biopharma
Learn how to translate early clinical data into a robust strategy for Phase 2 and beyond. This session will explore how to leverage simulation-driven decision-making tools like MBMA and CODEX for predictive trial design, and how adaptive and innovative study designs can maximize trial efficiency and optimize success.
The session will also feature a real-world case study from RedHill Biopharma on TALICIA, demonstrating how physiologically based pharmacokinetic (PBPK) modeling can support post-marketing initiatives. Discover how PBPK modeling and clinical program data were used to differentiate TALICIA from its generic components by estimating intragastric antibiotic concentrations, and how it enabled simplified dosing strategies to improve patient adherence while confirming therapeutic equivalence across different regimens.
Location: The Forum
1:00 - 1:20 - Leveraging Success and Support for P21 Enterprise with Alice Perry, Director of Customer Success
Your teams are busy! P21 Enterprise uses in-app analytics to quickly measure the progress of your studies and help your stakeholders collaborate seamlessly across teams. Understanding these KPI’s is the key to success. Our Customer Experience teams are ready to help you extract the most value out of P21 Enterprise and give you confidence in your submissions. Leverage our product expertise to overcome obstacles and get "fit to submit".Â
1:20 - 1:40 - Regulatory Update with Michael Beers, Director of Consultative Services
Learn what’s new with regulatory agencies and get a glimpse into how they use Pinnacle 21 Enterprise.
1:40 - 2:10 - Business as Usual: Programming & Data Management Working in P21E
Presenter: Christine Rossin, MBA, Senior Director of Electronic Submissions in Statistical Data Sciences and Analytics, Pfizer
In early 2022, we introduced the concept of conducting data issue reviews directly in P21E by the data management (DM) team. This innovative process was rolled out in 2023 and presented last year at Certainty, marking the first successful year of implementation. At this point, programming and DM have been collaboratively working in P21E for a couple of years, seamlessly integrating the new process into their routine operations.
This presentation will offer an update on how we achieved this seamless integration, including how we have successfully onboarded colleagues from an acquired company. Additionally, an SME group was established to provide support and conduct monthly Office Hours.
Furthermore, we formed subgroups to customize Issue Metadata, creating a synergy across various functions from a portfolio activities perspective. The DM colleagues have become more vocal in other aspects of the process, particularly in supporting documentation.
The success of this process has been recognized and socialized within the DM industry, including presentations at global conferences.
2:10 - 2:30 - Interactive polling with Julie Ann Hood, Principal CDISC Consultant
2:30 - 3:00 - Panel Discussion: Metadata Repository and Standards
Moderator: Christine Galanti, Senior Customer Success Manager
Panelists: Prathima Surabhi, BPharm, Director, Standards Developer, AstraZeneca, Mitchell Brahin, Director, R&D IT - Development & Late TA, IT Product Management Clinical Standards, AstraZeneca, Radhika Kale, MS, Associate Director, Statistical Programming Standards, Alnylam Pharmaceuticals;  Andy Illidge, Director Technical Solutions, Data Science, Statistics and Epidemiology, Alnylam Pharmaceuticals
As clinical trials grow in complexity, metadata plays a critical role in enabling consistency, traceability, and reuse across the data lifecycle. This panel will explore the evolving landscape of metadata repositories and industry standards, including CDISC, controlled terminology, and automation-enabling metadata models. Experts from sponsor organizations, technology providers, and regulatory perspectives will discuss practical challenges and solutions in implementing scalable metadata strategies to support faster study builds, submission readiness, and long-term data governance.
Location: The Broad Hub East
Afternoon Theme
User Feedback Session
This interactive session is your chance to share your ideas for how to make Phoenix even better. We will have a feedback-driven conversation about what’s working, what’s not, and what you'd love to see next in Phoenix. Through some creative prompts, we’ll gather insights straight from the people who know the software best—you! Come ready to speak up, vote, laugh, and help shape the future of Phoenix in a fun and collaborative environment.Â
Location: The Pavilion Hub West
PBPK Real World Applications Workshop
This workshop will provide an in-depth exploration of Physiologically Based Pharmacokinetic (PBPK) modeling and its critical applications across various stages of drug development. Gain insights from industry leaders on the most recent advancements in PBPK applications, including drug-drug interaction (DDI) assessment, formulation development, label claim support, and more.
Facilitator:
Dr. Iain Gardner, VP, Head of Translational DMPK Services, Certara
Featured Topics and Speakers:
- Dr. Iain Gardner, VP, Head of Translational DMPK Services, Certara
Predicting FIH PK: From Chemical Structure to PBPK - Dr. Kazuko Sagawa, Research Fellow, Pfizer
Current and future perspectives on predicting bioequivalence of oral dosage forms through PBPK modeling and compendial dissolution testing - Dr. Ryota Kikuchi, Senior Principal Research Scientist, AbbVie
Optimization of bottom-up PBPK model development in Simcyp via retrospective analysis of clinical PK data - Dr. Jingjing Yu, Director at Drug Interaction Solutions, Certara
Assessing Transporter-Mediated DDIs: Identifying Co-Medications Using DIDB's New Capabilities - Dr. Gemma Dickinson, VP and Head of Global PK/PD and Pharmacometrics at Eli Lilly
Title TBD
Closing/departure
Parallel learning tracks for every facet of development:
Drug discovery follows a Design-Make-Test-Analyze cycle, where each new set of assay results and in silico predictions inform the next generation of compound candidates. Learn how informatics and GPTs are accelerating this cycle, freeing scientists to focus on the innovative leaps required to advance new leads. Then, see how the combination of quantitative systems toxicology and on-demand visualization of SEND datasets can identify potential off-target effects and adverse events sooner. 
Ideal for: VP of R&D, Head of Chemistry, Head of Biology, Lead Toxicologist, Lead Pathologist
This track highlights innovative approaches in Model-Informed Drug Development (MIDD) to optimize drug development processes. Topics include the evolving regulatory landscape with the draft ICH M15 guidance, the application of Quantitative Systems Pharmacology (QSP) and Physiologically-Based Pharmacokinetic (PBPK) modeling for oncology therapies, and novel techniques for dose optimization. Experts will also discuss challenges in Phase II dosing and explore emerging technologies such as machine learning to enhance pharmacokinetic modeling accuracy.
Automating the flow of clinical data from source to CDISC deliverables accelerates both analysis and submission. Explore the technologies and meet the teams that will make this possible, as we examine metadata repositories, data transfer processes with automated error checking, and collaborative validation platforms. 
Ideal for: VP of Biometrics, Head of Data Standards, Head of Data Management, Heads of Biostatistics
Embracing Totality of Evidence throughout your drug development journey
Regulatory agencies are increasingly embracing the Totality of Evidence approach, reshaping drug development strategies and decision-making. Join experts from Certara’s Drug Development Solutions and Regulatory Sciences teams as they discuss this shift in regulatory philosophy, its impact on pharmaceutical development, and how companies can navigate both the challenges and opportunities it presents.
Ideal for all Executives and Leaders















